Regional Director of Health System Brand & Communication: Step into a high-impact brand leadership role shaping reputation, growth, and community voice across a dynamic rural health system in Pennsylvania! 🚀

The Regional Director of Health System Brand & Communications will join a mission-driven, patient-first culture with measurable outcomes, rising brand trust, and strong media momentum. Within the Marketing & Public Relations team, the Regional Director of Health System Brand & Communications will champion integrated storytelling for a multi-hospital nonprofit health system with over 150 care sites across Pennsylvania; a strong regional footprint serving a 26-county rural population; a mission-driven organization focused on expanding rural healthcare access; a collaborative executive team with high visibility and strategic influence; recognized for quality care, patient safety, and community impact; and a growth-oriented system with expanding services and provider network.

Reporting to senior leadership, the Regional Director of Health System Brand & Communications will lead brand strategy, integrated marketing, media relations, issues management, community engagement, philanthropy communications, and cross-channel content while partnering on research, RFPs, and new service-line launches. Supported by creative, digital, and analytics resources, the Regional Director of Health System Brand & Communications will govern visual identity, editorial standards, and market research, measure ROI, and collaborate daily with nurses, physicians, advanced practice providers, and a diverse healthcare professional team to translate complex care into clear, compelling stories that strengthen reputation.

Located in North Central and Northwestern Pennsylvania, the Regional Director of Health System Brand & Communications will enjoy four-season outdoor adventure in the Pennsylvania Wilds and Allegheny National Forest, plus concerts, festivals, collegiate sports, and local arts; affordable housing, short commutes, solid schools, nearby colleges, and a stable job market create an easy-living vibe; safe, walkable downtowns blend with bike trails, regional airports, and growing small-business scenes, while diverse cuisine, breweries, family-friendly amenities, senior services, and active community events offer a balanced lifestyle with nature next door and room to grow.

The Regional Director of Health System Brand & Communications will receive competitive compensation, performance incentives, and a full suite of health and retirement benefits. Start a confidential conversation today—connect with a Clinical Management Consultants recruiter to explore the Regional Director of Health System Brand & Communications opportunity and spark your next career chapter. ✨